Friday 19 October 2012

Expand your mind

British Film Institute Unveils New Five-Year Plan


Background Information: The BFI (British Film Institute) is a charitable organisation established by Royal Charter. It runs the BFI Southbank, and IMAX Theatre which are both located on the River Thames in London. The BFI hosts film festivals such as London Lesbian and Gay Film Festival and maintains the worlds largest film archive. The BFI also publishes the magazine 'Sight and Sound' and it also releases DVDs, Blu-Rays and books.

The much-anticipated five-year plan for The British Film Institute (BFI), Film Forever, will give greater emphasis on development and new opportunities for film makers. Their aim is "put exemplary film making talent at the heart of our strategy, supporting bold new visions from emerging and established film makers". 
The article is basically letting the public know that there will be more success in the British film industry. The whole idea for the five year plan look promising to discover new talent and audience. This would then keep the British film industry going for years.

I liked this article because it showed that the institute have actually paid attention to what people want. Giving the opportunity for more people to be involved is a brilliant idea. I like how they have taken younger generations into account also. I think the strategy 'Build, Educate, Inspire' is very good because, as it says, it will give younger people more of a chance to be involved with the whole film industry from not only a viewers perspective - having more opportunities to actually have a chance of being film makers and experiencing film in that way.  



Greg Dyke (chairman of the BFI) decided that it should no longer be called ''London Film Institute''




With the company having more fundings, there are more opportunites to host film festivals and have a fund for film schools, a diversity fund, and a youth film academy for 16 - 19 year olds in partnership with Pinewood studios and BAFTA.